About
About Billion Dollar Homepage
Billion Dollar Homepage is a competitive advertising marketplace where brands, founders and internet businesses buy pixels on a public homepage and keep them until somebody pays 5% more to take their spot.
One million pixels. One public canvas. Nobody owns their corner forever.
What Billion Dollar Homepage does
Buy a piece of the internet
The homepage is a 1,000 x 1,000 pixel canvas divided into 10 x 10 pixel blocks. Each block contains 100 pixels and starts at $100, or $1 per pixel. Buyers add an image and destination URL, turning their piece of the grid into a live advert.
Outbid another brand
Occupied space is always in play. Anyone can challenge an existing block by paying at least 5% more than the current price. If the previous owner wants it back, their earlier spend remains credited towards reclaiming it.
Turn advertising into competition
Billion Dollar Homepage is part advert, part marketplace and part spectator sport. Every successful bid changes the canvas. Leaderboards track the biggest advertisers, highest-value blocks and, once things get interesting, the brands repeatedly fighting over the same piece of internet real estate.
What makes Billion Dollar Homepage different
The pixels never really sell out
Alex Tew's Million Dollar Homepage had a finite ending: once its one million pixels were sold, they were sold. Billion Dollar Homepage keeps the same one-million-pixel canvas but changes the mechanic. Any occupied space can be challenged by a bid at least 5% higher.
It is a canvas, not a leaderboard
Platforms such as outbid.lol let companies pay to move higher in a public ranking. Here, you choose an actual location on a 1,000 x 1,000 canvas. Size, position, neighbours and what other brands decide to challenge all become part of the game.
$1 per pixel
There is no complicated media-buying formula. Unused pixels cost $1 each. The minimum block is 10 x 10 pixels, or $100, and the maximum purchase is technically the entire one-million-pixel homepage.
Previous spend counts
Get outbid and your advert disappears from that space, but your previous spend remains credited if you decide to fight for the block again. That creates something normal display advertising doesn't have: history, rivalry and unfinished business.
The numbers are public
The homepage shows activity, advertisers, occupied pixels and lifetime revenue, while the leaderboards reveal where the competition is happening. There is no mysterious advertising algorithm deciding who gets seen. The grid is right there.
Who uses Billion Dollar Homepage
Billion Dollar Homepage is built for:
- Startups launching something new
- Indie hackers and solo founders
- SaaS and technology companies
- Agencies and digital businesses
- Ecommerce brands
- Creators and online communities
- Established brands willing to have a little fun
- Anyone who thinks another brand has a particularly nice piece of the grid
You do not need a huge advertising budget or a media agency. You just need somewhere worth sending people.
The team behind Billion Dollar Homepage
Perry Stevens, Founder
Billion Dollar Homepage was created by British entrepreneur and digital marketer Perry Stevens, founder of Singapore-based Blend Local Search Marketing.
Perry has worked in digital marketing since the earlier days of search and has a habit of becoming interested in simple internet ideas where the mechanic is more interesting than the technology.
Where the idea came from
In 2005, British student Alex Tew divided a webpage into one million pixels and sold them for $1 each. The Million Dollar Homepage became one of the defining internet experiments of its era.
Twenty-one years later, Perry wondered what would happen if the same scarce piece of internet real estate never truly sold out.
The answer was simple: let people outbid each other for it. And so Billion Dollar Homepage was born.
How Billion Dollar Homepage works
Choose an available rectangle on the grid, starting from one 10 x 10 pixel block.
Pay securely through Stripe, then upload your image and the HTTPS URL you want visitors to reach.
Every submission is human reviewed before publication. We aim to complete moderation within 24 hours, although unusual submissions may take longer.
Once approved, your advert appears on the homepage and remains there until you change it, remove it, or somebody pays at least 5% more to take the space.
Account and moderation updates are sent by email. This is a founder-run business, so when something needs a human, that human is Perry.
No account managers. No seventeen-person onboarding call. Buy some pixels. Upload your advert. See what happens.
Key facts
| Company Name | Billion Dollar Homepage |
|---|---|
| Type | Competitive pixel advertising marketplace |
| Founded | 2026 |
| Founder | Perry Stevens |
| Headquarters | Singapore |
| Website | billiondollarhomepage.bid |
| Core Offering | Advertising space on a 1,000 x 1,000 pixel homepage with competitive outbidding |
| Pricing | $1 per pixel. Minimum purchase 100 pixels ($100). Occupied blocks require a bid at least 5% above the current price. |
| Contract Terms | No subscription or fixed-term advertising contract. Placement remains live until removed, changed or outbid. |
| Services | Pixel advertising, competitive bidding, public advertiser leaderboards and live marketplace activity |
| Communication | Website account system and email, with human moderation |
| Notable Clients | Advertisers rather than traditional clients. Anarchy Chocolate was the first brand to claim pixels. |
| Customers Served | Startups, brands, founders, creators and online businesses worldwide |
| Projects Delivered | Billion Dollar Homepage, launched September 2026 |
| Competitors | Alternative attention marketplaces and pay-to-rank platforms including outbid.lol. Inspired by the original Million Dollar Homepage. |
| Social | Perry Stevens on LinkedIn |